Making History in 2006

Across the country Democrats and progressives made historic gains taking back both the U.S. House and Senate, the majority of Governorships and state legislatures.

MacWilliams, Robinson & Partners is proud to have been a part of it. Here’s a recap of some of the work we did for the 2006 election.

BATTLE FOR OHIO: TED STRICKLAND WINS
For the first time in 16 years Ohio went blue. We worked for Governor-elect Ted Strickland – who won 60 to 37 percent and led the entire Ohio Democratic ticket to win all but one of the statewide contests.

11 NEW MEMBERS OF CONGRESS
Working on independent expenditure campaigns with SEIU, Campaign Money Watch, AFSCME, the NEA and EMILY’s List we helped bring 11 new Democrats to Congress including Bruce Braley, Chris Carney, Joe Donnelly, Phil Hare, Paul Hodes, Steve Kagen, Jerry McNerney, Tim Walz, Ben Cardin, Jon Tester and Claire McCaskill.

All of our own congressional incumbents handily won reelection including incoming U.S. House Majority Leader Steny Hoyer, Congressman Brian Baird and Congressman Ron Kind.

3 OUT OF 3 BALLOT INITIATIVES
We won all of our ballot initiatives in 2006. “Yes on 203” in Arizona will fund early childhood education through a new tax on tobacco. “Not In Montana” – an anti-TABOR campaign – was tossed off the ballot by the Montana Supreme Court just 10 days before the election, but not before our advertising and message helped an excellent campaign team swing public opinion by 69 points over a six week period. That dog was going down with or without the court’s ruling.

We also produced the media for Give Missourians a Raise - the minimum wage ballot initiative in Missouri that helped elect Claire McCaskill U.S. Senator. The Associated Press reported that “the greatest impact on the Senate race may have come from the minimum wage ballot measure, which passed easily in every Missouri county and garnered an astounding 76 percent support statewide.”

STATEWIDE INDEPENDENT EXPENDITURES
GOVERNORS IN COLORADO, MAINE AND MICHIGAN

Working with the Michigan Coalition for Progress, we helped reelect Governor Jennifer Granholm and give the Democrats control of the Michigan House of Representatives. We did it using a sophisticated, highly-targeted, multi-platform communication strategy that MacWilliams, Robinson & Partners developed and field tested over the last several years in order to turn out key voting blocs, such as women drop-off voters. We also increased young voter turnout by combining a first-of-its-kind text messaging program with social network organizing and targeted cable advertising on programs like The Daily Show with Jon Stewart.

With Rocky Mountain Horizons we helped elect Bill Ritter, the Governor of Colorado, and with SEIU and the NEA helped to reelect Governor John Baldacci of Maine.

TWO NEW DEMOCRATIC SECRETARIES OF STATE
Working for the State Capitol Media Project, we produced advertising that helped elect two new Secretaries of State: Mary Herrera in New Mexico and Marc Ritchie in Minnesota.

AND IN WYOMING
We helped reelect Governor Dave Freudenthal, whose historic 70% support outperformed even George W. Bush’s vote tally in 2004.