UPDATED: MSC worked with Public Campaign this December to produce a new online ad campaign that aired in Washington, DC and in targeted states. The campaign exposed the connection between Senators who are trying to block efforts to achieve health care reform and the campaign money they have received from big insurance interests.
Ads featuring Senators McConnell, Lieberman, Grassley, and Burr were served millions of times to DC's decision makers and influentials computers, laptops and mobile phones. The ads performed well in DC and even better in Senators' home states, generating click through rates as high as five times the average ad performance across Google's advertising network.
For more information on the campaign and to learn more about the work of our friends at Public Campaign, please visit insurancepuppets.org.