What to do with a great policy that has an unfortunate name? Change it! Feed-in Tariffs – the Chinese gooseberry of energy policy -- are a proven tool for driving the adoption of clean, renewable energy across the globe. But in the U.S., its policy handle was creating political heartburn. Working with advocates and foundations, MSC used qualitative research to develop an alternative name for FIT. Then, MSC helped rebrand and refocus messaging with advocates, local and state agencies and officials, to spur the development of a CLEAN energy policy.