Traveling to Alberta? Think Again!

You might think of Alberta as the home of Banff, picturesque mountains, and a majestic boreal forest.  But it is also home to one of the largest global oil disasters – the Alberta Tar Sands.  MSC teamed up with Corporate Ethics International and other NGOs to design and run a coordinated online and digital billboard campaign across London and the U.K. to begin changing perceptions of Canadian environment and ethics globally.