Conservation Minnesota had a better idea – a recycling refund that would save Minnesota taxpayers $100 million dollars a year and double the amount of recycling. No Brainer? You got that right! Slam dunk legislation? Not in this day and age! Working with Conservation Minnesota, MSC crafted an advertising message and plan to reach Minnesotans at their summer homes -- the ballpark and the lake -- running ads during Minnesota Twins baseball games and online to build support for the Recycling Refund.