Focus group research tells us that American’s overwhelmingly support clean energy. They just don’t always like the way environmentalists talk about. Based on qualitative research in Minnesota and Michigan, MSC is helping advocates in the Midwest find a common language. We developed a frame and distinct message positions to support clean energy legislation and drive the transition to a clean future. We’ve shared these findings with over 200 advocates at RE-AMPS annual meeting and during a handful of working groups.